Media Industries and Engagement

Vertical Integration in Media Industries

In recent years convergence in information industries has often taken the form of vertical agreement between different stage of the value chain and with content owners and distribution channels in a prominent position, suggesting an increasing degree of vertical integration. But when considering indicators at firm level, as the value added to revenues ratio, emerges often a reduction in vertica...

Policing Engagement via Social Media

Social Media is commonly used by policing organisations to spread the word on crime, weather, missing person, etc. In this work we aim to understand what attracts citizens to engage with social media policing content. To study these engagement dynamics we propose a combination of machine learning and semantic analysis techniques. Our initial research, performed over 3,200 posts from @dorsetpoli...

Community Engagement through Social Media

Community engagement, i.e., attracting eyeballs of citizens to focus on their civic government and its functioning is a vital aspect in nurturing healthy democracy at the local level, in both developed and developing countries. This paper looks into specific instances such as graffiti reporting through social media (in a developed country), collaborative focus on local community infrastructure ...

Social Media Engagement Theory: Exploring the Influence of User Engagement on Social Media Usage

Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This research builds a model that hypothesizes that the user experiences from social interactions among users, ...

Patient engagement or social media marketing?